ProfessorGiacomo Zucco
LevelIntermediate
Duration
90 hours | February 2 – July 31, 2026
Price450$ (+taxes)
Course IDBIZ226
Past Editions Ratings
(83)
Bitcoin Business Track
PremiumIn-person/online
Goal: Gain a competitive edge in the Bitcoin industry by understanding its business mechanics and delivering real-world projects. Learn insights from experts across finance, marketing, accounting, operations, compliance, and strategy.
Description
Your Business path to the Bitcoin Industry
By enrolling in the Bitcoin Business Track, you will be able to develop a deep understanding and skill set about the Bitcoin ecosystem. The curriculum covers Bitcoin fundamentals, practical applications, and insights from industry experts.
Starting in February and lasting 5 months, this course is designed for students of all levels, who can access lectures either online or in person. At the end of the program, the top performers will be selected to attend a two-week Summer School in Lugano.
Learning path
Objectives
- Master the basics of Bitcoin and debunk common myths
- Study Bitcoin business cycles and work ecosystem
- Delve into Bitcoin legal framework and marketing strategies
- Challenge yourself in business-project assignments
Presentation
A Comprehensive Track for Future Bitcoin Professionals
Welcome to the Bitcoin Business Track, an annual Bitcoin-centered educational track managed by Plan ₿ Network. With almost 90 hours of lectures, this curriculum provides a comprehensive exploration of Bitcoin fundamentals and its practical applications. The track is specifically designed for future startup entrepreneurs, business students and professionals looking to work in the growing Bitcoin ecosystem in non-technical roles: from finance to marketing, from accounting to operations, from compliance to strategy.
Our track also features insights from world-famous experts who contribute as guest lecturers, offering their valuable expertise on Bitcoin's principles and its potential impact on the global economy, beyond the hype and buzzwords. We will focus on both the theoretical understanding of this technology and the practical exploration of related tools, business cases, and best practices. In the end, participants will gain a thorough understanding of this disruptive phenomenon, by learning about its sociological roots, political implications, economic foundations, and business effects.
Start your career in the Bitcoin industry
This track is ideal for students and professionals looking to enter the Bitcoin industry:
- Emerging talents seeking their first internship in Bitcoin
- Established professionals transitioning into Bitcoin-focused roles
- Entrepreneurs & startup leaders launching Bitcoin-powered businesses
The Bitcoin Business track is organized with the support of several Bitcoin partner companies. Students will gain valuable insights and will have the opportunity to build networking connections that can help them secure real jobs in the Bitcoin space.
Program Structure
A 4-Phase Program
The Bitcoin Business track is organised in four different phases:
1. Curricular & guest lectures
For the first month, Giacomo Zucco will deliver weekly curricular lectures. He will present live from Lugano, Switzerland, and the classes will be conducted in English. Students will have the option to attend in-person or access the live stream, and all sessions will be recorded for later viewing. In addition to Giacomo Zucco’s lectures, students will have the opportunity to learn from other Bitcoin experts (see last year’s guests below), who will be invited to share their insights, live streaming from different locations.
Throughout this phase, your knowledge will be evaluated through two multiple-choice exams: a mid-term and a final. Each exam is available directly on the platform for a 72-hour window, giving you the flexibility to take it online at the time that suits you best.
2. Masterclasses
From late February to mid-March, hands-on masterclasses will be held on a weekly basis. These sessions will go through a wide horizon of topics like Market Research, Brand Identity, Building a team or Community building.
At the end of this phase, students will be selected based on their grades from their past exams.
3. Assignment in a Bitcoin-focused project
From late March to late April, students will be assigned projects by various Bitcoin companies and open-source initiatives. This will be a golden opportunity to apply their knowledge on real-world projects, directly linked with current industrial needs. Students will handle the assignment individually, and will compete to earn a seat at the Summer School.
During this phase, several guest lectures will be held.
4. The Summer School
An intensive, hands-on bootcamp marks the culmination of the five-month program. During two weeks, the selected top 21 students will engage in daily expert-led lessons and workshops on Bitcoin business, strategy, and real-world applications, developing their skills for careers in the Bitcoin industry. The Summer School requires physical attendance and will take place in Lugano, Switzerland, in June. Graduation day will be on the last day.
Students participating in the Summer School will be required to make an additional payment of $2,500-3,500 to cover the tuition and the accommodation expenses (some scholarships and fee reductions will be awarded to the top ranking students).
Pricing and Disclaimer
Registration fees
- Early-bird registrations submitted before January 30th, 2026, will benefit from a reduced rate of $450.
- After this date and until mid-February, the registration fee will increase to $750.
- The registrations will close on February 15th, 2026, and no application will be accepted after this deadline.
Only top-performing students will be invited to the Summer School in Lugano, which requires an additional fee of $2,500-3,500 to cover the tuition and accommodation expenses. Some scholarships and fee reductions may apply.
Diplomas
During this track, Plan ₿ Network will deliver 2 types of diplomas:
- a diploma for students who will pass the online exams.
- a distinct diploma for students who will participate in the Summer School.
These diplomas may serve as a proof of your commitment and knowledge among company partners.
Disclaimer
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The curriculum is subject to change without prior notice. We will ensure that any changes are clearly communicated. Registered students will be informed via email, the Telegram group, and platform notifications.
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Teachers and speakers will be announced as we receive their confirmations. A direct communication channel between students and them will be available.
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Plan ₿ Network provides education and industry engagement only; it does not guarantee employment during or after the track.
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The track may be canceled. In the event of cancellation, participants will receive a total refund. For all other refund scenarios, please refer to the Terms and Conditions.
Curriculum
+-Introduction
+-Curricular Lectures
+-Masterclasses
+-Assignment
+-Conclusion
This course is taught by Giacomo Zucco
With an academic background in Physics and a background as a technology consultant, since 2013 Giacomo Zucco has reinvented himself as an active Bitcoin entrepreneur (BSolutions, Coincapital, Bitsource, Greenaddress, inBitcoin, Blockchainlab, 0301, BTCTimes, Bcademy, BHB Network) and event organizer (Milan Bitcoin Meetup, Scaling Bitcoin conferences, Understanding Bitcoin conferences). He has also worked as a freelance consultant and trainer and supported engineers in the creation of several open standards (such as BOLT, OTS, RGB, BDK). He is still involved as a consultant and micro-investor in many Bitcoin-related companies and organizations (OCEAN, Relai, Satsback, Xsats, Geyser, Invebit, Lightning Ventures, Breez, LNP-BP Association, Plan B Foundation), but his main focus since 2024 has been the Plan B Network initiative.
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Ratings & reviews
What students say about past editions
General grade
4.7/5 (83 Reviews)
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