• Building a Bitcoin Treasury: See our previous article on buying Bitcoin. Whether due to conviction or as a diversification strategy, some professionals choose to accept Bitcoin payments. Some Bitcoiners argue that the less financially inclined a company is—meaning it has neither the time nor the tools to engage in complex financial maneuvers—the more critical it becomes for that business to be paid in the hardest form of money available. By doing so, it levels the playing field, enabling even small, time-constrained enterprises to preserve value without getting caught up in financial games.
• Reaching a New Demographic: The number of Bitcoin users is growing, and they have significant purchasing power. They will naturally gravitate toward businesses that accept their currency. Moreover, since this is the first universal, internet-native currency, you can also attract international customers passing through.
• Increasing Visibility: By listing your business on platforms like BTCmap.org, for example. Only a few businesses currently accept Bitcoin, so word of mouth works to your advantage. It also sets you apart from your competitors.
• Lower Fees: Instant Bitcoin payments occur over the Lightning Network. Fees are minimal and paid by the buyer. There are no payment terminal fees, no payment authorization failures, and no fraud. By comparison, the global payment industry (encompassing cards, terminals, transfers, PSPs, etc.) incurs costs of around $2.2 trillion per year. Add to that chargebacks and fraud, and in total, nearly one tenth of the equivalent of the US’s GDP is “skimmed” off productive businesses worldwide just to transfer value. Regardless of your business, financial fees are a burden that should be optimized, and in some cases, high fees can stifle certain business models.
• Freedom and Permissionless, 24/7: There’s no need to ask permission to use Bitcoin. Anyone can participate in the economy within minutes using a smartphone app. You can send or receive payments from anyone — individuals or businesses — at any time, with no scheduling constraints or delays.
• Leverage the Bitcoin Network for Its Advantages: You are not required to keep your payments in Bitcoin form—especially if you need to pay suppliers or remit VAT. Certain services can convert all or part of your Bitcoin payments into the currency of your choice (e.g., euros to your IBAN) for a fee. In this scenario, the benefit of accepting Bitcoin might lie in attracting new users or in Bitcoin’s intrinsic advantages (such as lower fees, around-the-clock operation, and no risk of fraud or chargebacks).

Which payment solution should you choose?

The business profiles

Profile 1 – The Starter

Profile 2 – The Essential

Profile 3 – The Professional

Profile 4 – The Enterprise