At this stage, we assume that:

The next step in building your community is to define its identity, both its name and its visual style.

This section provides tutorials and beginner-friendly software solutions to help you design your community's visual identity, even with beginner skills.

Why does identity matter? People feel more engaged and committed when they can identify with a group. A strong identity helps your community stand out and fosters a sense of belonging.

It all starts with choosing a name, and each country often has its own trends:

France: Most of the 60+ local communities use names like "Bitcoin [CITY]" or "[CITY] Bitcoin". Their Telegram groups often follow this pattern: "Bitcoin [CITY] meetup". Germany: The Einundzwanzig (meaning "21") initiative inspired names like "Einundzwanzig [CITY]". Italy: The Satoshi Spritz network uses names such as Satoshi "Spritz [CITY]".

Each community has its own identity, linked to its hometown, yet connected to the broader identity of its country.

Your visual identity: logo, colors, banners, is what people will remember and associate with your group.

When creating social media accounts and communication channels, having a logo and banner is a strong plus. Don't worry, you don't need professional design skills; free and easy-to-use tools are available.

A great starting point is to incorporate a landmark or symbol from your city. In Paris, this might be the Eiffel Tower. In Lille, the belfry or citadel. In New York, the Statue of Liberty. In London, Big Ben, and so on.

From there, you can design either a simple or more detailed logo, depending on your preference.

To give you some ideas, here are a few examples of French community logos:

Go further if you like If inspiration strikes, you can take it even further: create a crest, a motto, or even a song for your community. Your creativity is the only limit!