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Approaching businesses

How to Create a Bitcoin Community

Approaching businesses

Getting a business to accept Bitcoin is, for many bitcoiners, a bit like unlocking a rare achievement in your Pokédex.
Every merchant is different, and onboarding them comes with its own set of challenges:
  • They still need fiat currency to pay suppliers.
  • They require clear, accountant-ready financial reports.
  • Their payment systems must be reliable, easy to use, and theft-proof.
  • They may have misconceptions or negative preconceptions about Bitcoin.
  • Finding a flawless software solution can be tricky.
  • Making the merchant understanding why it's worth accepting Bitcoin as payment.
Onboarding local businesses is one of the best ways to grow your city's Bitcoin ecosystem. The key is to proceed step by step:
1/ Ask to pay in Bitcoin, every time you shop Most of the time you'll get a "no" and maybe a puzzled, or even slightly judgmental, look, but just asking plants the idea that Bitcoin is something "ordinary people" can use and that it's becoming more popular as a way to pay. You can even team up with a couple of friends and stop by the same shop on different days, each time asking to pay in Bitcoin. Sooner or later, it'll spark the owner's curiosity.
2/ Offer a simple, clear explanation If they ask what Bitcoin is, keep it short and jargon-free. For example: "Bitcoin is money that isn't controlled by banks, works without intermediaries, can't be censored, isn't subject to inflation, and has lower fees than traditional banking." Then hand them a flyer, like "21 Reasons to Use Bitcoin" or "10 Reasons to Accept Bitcoin in Your Business", with your contact info or your meet-up details. This way, when they're ready for a demo, they know where to find you.
3/ Arrange a demonstration When they express interest, set up a time to show them a payment solution. A great option is Swiss Bitcoin Pay, because it: - Enables merchant to automatically converts BTC to fiat daily, so they can pay suppliers. - Allows them to keep a percentage in BTC if they wish. - Generates exportable accounting reports for their accountants. - Has a simple dashboard for managers. - Gives employees an intuitive interface to accept payments without touching the till. - Costs less than the 2-3% fees charged by traditional payment networks.
4/ Support them once they start accepting Bitcoin After they're on board: - Visit regularly and make purchases. - Check in to see if everything's running smoothly. - Re-share your contact info if needed. - Invite them to your meet-ups. - Add them to btcmap.org map and let Swiss Bitcoin Pay know on Twitter to boost visibility. - Consider hosting workshops or meet-ups at their location.
5/ Connect local merchants Once you have a few Bitcoin-friendly businesses, suggest creating a merchants-only Telegram group. This can:
  • Let them share experiences and onboard new businesses.
  • Serve as a quick tech support channel.
  • Strengthen the local Bitcoin network.
Canvassing is a long-term play. It requires patience, persistence, and strategy. But if your community is ready, you could start laying the foundation for a true Bitcoin circular economy, just like Arnhem in the Netherlands in the Netherlands.